Company Introduction

Beijing North Phenix Intelligence Technology Co., Ltd. (former Beijing Optical Instruments Co., Ltd. of North China) is a professional company that produces embroidery machines and a leader in this field in China with nearly 20 years' experience. Our headquarters is located in Beijing Zhongguancun Science Park. We have two brands: "Damei" and "Northphenix". There are six branches: Beijing branch, Tianjin branch, Shenzhen branch, Wuhan branch, Shanghai branch and Beijing Yihe Intelligent Numerical Control Equipment Co., Ltd. We have created a perfect market sale network, both in domestic market and oversea market. We have sold over 60,000 computerized embroidery machines since our establishment. There are 56 branches spreading all over the world and more than 9000 end users in China, Indonesia, India, Mexico, Brazil, South Africa, Thailand, Vietnam, Peru, England, America, Spain and Hong Kong, etc. Our company focuses on using high-tech to reconstruct traditional industry and our main products are whole set equipment for intelligence weaving garments. Our products, sales, export are good in China for many years and the market share has exceeded 20%. Our company has grown up into a computer embroidery machine enterprise and manufacture base which has high development level of science and technology, large scale of manufacture and strong ability of market sale. "North Phenix" and "Damei" have become "Top Brand" in China and world famous for our computer embroidery machines. Our company was recognized as Nationwide Consumers' Satisfied Products and our products were recognized as Beijing famous brand. Our company has more than 600 equipment which are excellent both in home market and abroad. We have established a perfect system of science development, experiment detection, system integration and quality assurance, and this system integrates electricity and calculation. Our company is in the leading position in precise mechanical design and technique processing, computer electronic-controlled technology, software-controlled technology as well as weaving garments CAD, CAM and CIMS. Our company is outstanding in international embroidery machine field because of mixing multivariate technology successfully. We have obtained ISO9001:2000 and CE certificates. Chinese Academy of Science (CAS) has set up a research centre in our company. Under the help of CAS, "Northphenix" has advantages in numeric control technology of embroidery machine field. In October, 2002, Chinese government set up development centre of the whole set automatic weaving equipment in our company; consultation and popularization service centre of embroidered CAD of textile industry is also built here. Our company still carries out developing strategy of "improving and extending" and implements the project of raising money for technical reformation. In 2003, our computer knitting transverse machines as one way for raising money have been placed into National Torch Program. The advanced computer electronic-controlled technology will be more widely used in weaving garment equipment field named as "Northphenix". And our company will upgrade products' content of technology. Through these years, our company has summarized a long-range goal of "hankering for preeminence and making our industry a successful one then dedicating for our country". "Northphenix" will grasp uncommon opportunity tightly, getting a good treatment after China joined WTO. We will make full use of advantages in technology, production and market to lead our company enter another fast increasing period.